First, it is very important to understand and accept the benefits of marketing research. According to the International Business Times, the App Store receives over 1,000 applications daily.
Competition is fierce in all verticals, and to know your competitors is essential developing the main strategy.
Marketing research will help us understand better how to use the app marketing methods outlined in this guide.
We need to be able to answer the following questions early in the development process to enable the discovery path through extensive market research:
Who is the target audience of our application?
Why will they be interested in our product?
How are our competitors currently targeting the same audience?
User profiles are a smart way to develop a mobile apps marketing strategy for our target audience groups.
Each character represents a group of users who are expected to follow a specific user path.
Our task is to satisfy their needs and optimize the process. The user identity is developed by segmentation of demographic data, mobile apps preferences and other identifiers related to the vertical of our application.
A full understanding of this will contribute to the successful work of our application, help us move further and ensure that we make research-based decisions.
How to Sell an App: Eight Essential App Marketing Strategies
Landing page and blog of our application.
Landing page is an important mobile marketing strategy that allows users to learn more about our application on the mobile web version and on the computer. It is an economical method where SEO (Search Engine Optimization) can be used to attract new users. When customizing your app landing page, it is important to provide visualization of what users could expect from installation.
Our landing page should contain links to our app in the App Store and Google Play Store with a clear call to action. The vertical of our application will prescribe other needs as well, such as gameplay trailers for mobile games. However, displaying user reviews and including screenshots of our app’s user interface is a vital thing.
It is also worth considering updating the blog post on our website.
This is another way to use SEO to find new users and reach our target audience. Our blog should be strategically shared across social media. We have to analytic data in order to identify the type of content that is most beneficial to our overall strategy.
Examples of engaging blogs from mobile apps: dating app Bumble’s The Buzz, mobile game Clash of Clans, and MyFitnessPal. We can also develop an add integration strategy and contribute to other blogs for the best results.
Optimization of the app store
App Store Optimization (ASO) is the process of improving the image of our app in the App Store and Google Play Store. This is essential to our user journey, because even if our company sends a large number of potential users to the App Store, our app still needs to be well-represented in order to complete the installation.
ASO can also engage random users for free.
As with SEO, ASO requires us to identify and use keywords that will help our app get high rank in the App Store. It is also important to include screenshots of our app and videos of its usage.
We can also include additional categories to apps to give users multiple ways to find our app.
If it’s possible we should also make the application history record.
Social media marketing
As an app marketer, we can’t miss the opportunity to increase social media activity. In 2021, users spent about an hour and 22 minutes using social media every day.
It is good to make posts regularly in our social media and use them for more than just increasing awareness of our product. For example, social media is a great way to create a community and get feedback from users who aren’t interested in contacting us in the app or on our website.
Content for our social media channels may include blog posts, contests, discussion threads and user generated content.
It will depend on the vertical of the app. we can learn how to do this by studying the market — but using social media can be extremely useful for apps that have social elements like fitness and games. We can also integrate social media into our application and allow users to share their content easily from our application to their social media.